Endeavour / The Prince Consort Hotel Consumer Survey

Closed 27 Oct 2023

Opened 13 Oct 2023


Endeavour is proposing to acquire The Prince Consort Hotel located at 220-230 Wickham Street, Fortitude Valley in Queensland and the attached bottle shop, Prince Cellars, located at 234 Wickham Street.

Endeavour is a major Australian alcoholic drinks retailer and hotel operator.

Endeavour currently operates 2 hotels within 2km of the Prince Consort Hotel:

  • the Brunswick Hotel (approximately 837m from the Prince Consort Hotel on a straight-line basis); and
  • Hello Gorgeous (approximately 833m away from the target on a straight-line basis).

Endeavour also currently operates 7 bottle shops within 2km of Prince Cellars:

  • BWS Valley Central
  • BWS Fortitude Valley
  • BWS Emporium
  • BWS Brunswick
  • Dan Murphy's Newstead;
  • BWS Teneriffe and
  • BWS Merthyr Road.

Why your views matter

One of our jobs as the Australian Competition and Consumer Commission (ACCC) is to assess whether an acquisition would have the effect, or be likely to have the effect, of substantially lessening competition in a market. If it would, it is prohibited under the Competition and Consumer Act. To help us understand the likely impact of the proposed acquisition, we invite you to answer some short questions about how you use hotels and bottle shops in the local area.


  • All consumers


  • Mergers