Consultation on broadband speed claims

Closed 25 Aug 2016

Opened 26 Jul 2016

Results updated 15 Sep 2016



The ACCC wants to see consumers provided with better information about broadband speeds, to improve competition and consumer outcomes in the retail broadband market.

We have observed that broadband retail service providers (RSPs) have generally been slow to provide consumers with information that readily identifies the performance and speed characteristics of fixed broadband services and plans.

We are concerned that a lack of accurate information increases the likelihood that consumers will misunderstand or be misled about the quality and capabilities of the broadband options available. It also limits a consumer’s ability to select the most appropriate service for their needs and reduces the incentives for RSPs to compete on performance.

Why your views matter

We are seeking views about the factors that may prevent accurate broadband speeds information from being provided to consumers and how these factors may be overcome. We would like to hear from individual consumers and industry and interested stakeholders about their views on broadband speed and performance information.

We are also interested in views on whether similar issues are arising in the marketing of mobile broadband services.  

Submissions for this consultation closed on Thursday 25 August 2016.

If you have a complaint or enquiry about a problem with a specific broadband service or broadband speed representation, please contact the ACCC Infocentre.


  • Consumer groups


  • Communications
  • Consumer issues
  • Competition issues