Pasture Raised on Open Fields (PROOF) - CTM

Closed 26 May 2017

Opened 3 May 2017

Results Updated 5 Jun 2017

The ACCC received the following submissions.



The Australian Competition and Consumer Commission (ACCC) is considering an application to register a certification trade mark (CTM) Number 1784876. The CTM bears the words ‘Pastured Proof – Pasture Raised on Open Fields’.


Broadly, the CTM is intended to certify that farms have complied with minimum standards of ethical treatment of livestock in pastured production systems. The CTM rules provide a set of rules that apply to livestock, and four separate guidelines which set out the minimum requirements for farm practices relating to the production of pigs, poultry, meat sheep and beef cattle.


Under Part 16 of the Trade Marks Act 1995 (TMA), before a CTM can be registered by IP Australia the ACCC must be satisfied that certain criteria are met. In general terms, the ACCC must be satisfied that the CTM application and corresponding rules meet the technical requirements set by the TMA and do not raise consumer protection, competition or associated concerns.

Publication: Certification trade marks: the role of the ACCC


The ACCC invites you to comment on the application before it issues an initial assessment. Your comments may assist the ACCC in its consideration of this application.

If you wish to comment, please do so by Friday, 26 May 2017 to enable the ACCC to make a timely assessment of the application.

Comments should be emailed to with the subject “CTM 1784876 – Pastured Proof - submission”.

For further information about the application and next steps please see the ACCC consultation letter below.


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